An Open Letter to Healthcare Executives

Bob Yancy, MEMdata CEO

Most agree that the financial crisis that began in 2007 will continue to pose challenges into 2009 and beyond. While its focus thus far has been in real estate, banking and the auto industry, it is reasonable to presume that healthcare will be increasingly affected on a national scale. The national debt, Social Security, Medicare and Medicaid, coupled with dramatic growth in the senior citizen demographic, all pose challenges to healthcare finance. Simultaneously, an aging healthcare facility infrastructure, last addressed nationally with the Hill-Burton Act of 1946, needs attention. With a growing patient population, deteriorating hospitals and more equipment needed to care for our citizens, something has to give. The circumstances demand we find strategic solutions to care for our future.

In times of crisis, America innovates. We find ways to do more with less- to capture more value with less resources… At MEMdata, that’s exactly what we are doing. We have crafted nothing less than a paradigm shift in capital equipment procurement for medical facilities. Our business model consistently identifies massive equipment purchase savings for our medical facility clients- whether for new or existing facilities. But like anything worthwhile, it has not been without arduous effort and a hard won journey. That’s because from the beginning, we challenged the status quo.

For decades, medical facilities have had the luxury of treating capital equipment procurement and management with a ‘supplies and consumables’ contracting model. Up until now, relatively plentiful resources have afforded the healthcare supply chain that opportunity. But capital equipment is completely different, and pricing for equipment that was once considered “okay” can now challenge a hospital’s very ability to stay competitive and provide quality care for the communities they serve.

At MEMdata, we reduce the cost of your new capital equipment purchases and we guarantee our work. We identify 18% cost reduction on average. 18%. Our fees are offset by the cost reductions we achieve by working with your team. At MEMdata, we’re practicing our own brand of innovative healthcare reform in this one area, one capital equipment purchase at a time. Not the kind of healthcare reform mandated by the government or new regulations, but healthcare reform through full and fair competition, automation, archival of accurate data, and new overall efficiencies that will save you hundreds of thousands, millions or more on your equipment purchases.

Give us an opportunity. Take a risk-free test drive. We’re eager to prove why MEMdata is nothing less than the future of capital equipment purchasing in healthcare. With all due respect to the status quo, the time to innovate is now.

Bob Yancy, CEO

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